l-b-ae-170
Turnkey EMS Fitness Studio — 2 Dubai Locations
Health & Fitness ClubsBusiness
Dubai, Dubai, United Arab EmiratesEst. 2023
Asking price
AED 200,000AED
- Revenue
- AED 20K/mo
- Profit
- AED 4K/mo
- Multiple
- 4.0x
Overview
Specialised EMS (Electrical Muscle Stimulation) personal training business with two Dubai locations — one standalone studio and one hotel-based revenue-share site. Asking price covers key money only; flexible payment terms available. Founded 2023.
Products & services
Core offering: Electrical Muscle Stimulation (EMS) personal training sessions for men and women — a time-efficient, technology-enabled workout concept that delivers full-body training in 20-minute sessions. Revenue streams: • Pay-per-session EMS training packages • Membership / multi-session plans • Personal training add-ons Two operating locations: • Dubai Silicon Oasis — standalone studio, approximately 1,000 sqft, operating under a single trade licence • Business Bay — studio situated inside a hotel, operating on a revenue-sharing model with no fixed rent The business operates under one Commercial Licence covering both ladies' and men's physical fitness club activities, allowing the new owner to run both sites under a single licence.
Customers & market
Target market: time-conscious professionals in Dubai seeking efficient, technology-enabled fitness solutions. EMS training appeals to busy executives, working parents, and fitness enthusiasts who want maximum results in minimal time. Customer acquisition channels: social media marketing, word-of-mouth referrals, and walk-in traffic from the hotel location. Retention model: membership / multi-session packages encourage recurring visits and recurring revenue. Market positioning: niche EMS specialist rather than a conventional gym — lower overhead, differentiated offering, and growing awareness of EMS training in the UAE wellness market. Growth potential exists in expanding to additional hotel-based locations (revenue-share model keeps capital costs low) and in building corporate wellness partnerships.
Operations & team
Founded: May 2023 as a single-owner Limited Liability Company (LLC-SO) in Dubai. Legal structure: LLC-SO with paid-up capital of AED 300,000. One Commercial Licence covers both locations (ladies' and men's physical fitness club activities). Headcount: owner-operated; the new owner will be responsible for running the facility themselves. Staffing needs are minimal given the EMS training model. Location 1 — Dubai Silicon Oasis: standalone studio, ~1,000 sqft, annual rent AED 60,000 paid in four quarterly cheques. Location 2 — Business Bay: studio inside a hotel, revenue-sharing model with no fixed rent. Transition support: the current owner can provide marketing and training assistance for the first six months to ensure a smooth handover. Operating hours: typical fitness studio hours (mornings and evenings, 6–7 days per week). Key assets: EMS training equipment, branded studio fit-out, established operating procedures.
Growth opportunities
Quick wins: • Ramp up digital marketing (Instagram, Google Ads) to drive session bookings at both locations • Launch corporate wellness packages targeting nearby office towers in Dubai Silicon Oasis and Business Bay • Introduce complementary services (nutrition coaching, body composition analysis, cryotherapy) Bigger plays: • Replicate the hotel revenue-share model at additional Dubai hotels — low capital entry, fast break-even • Build a corporate EMS pop-up service for on-site employee wellness programmes • Develop a digital coaching / follow-along arm to generate revenue between in-person sessions • Explore franchising the concept across the UAE once the two-site model is proven at scale